Branding & Logo Design

Whether you’re a seasoned gamer or a curious newcomer, Kitsune beckons with its friendly ambiance and a promise of endless gaming possibilities.

The sans serif font is modern and stylish and conveys a sense of fun and playfulness perfect to represent the gaming experience. While most letters are capitalized, the “i” was left lowercase so that its title could be in the shape of a triangle, referencing the common shape of fox heads.

The brand mascot is the kitsune, fox spirits from Japanese folklore often associated with intelligence, longevity, and protection. The mascot depicts the kitsune lying down, guarding.

Brand Design. Brand Strategy. Illustration